Wednesday, November 5, 2008

Digital Marketing and Social Media. Is there a difference? It seems the two are being used in conversation to mean the same thing. However I think it's important to differentiate. Digital Marketing is focused on business goals. Social Media is a tool that is vital to successful marketing. I am concerned that Social Media will lose it's value as a connecting tool. It would be unfortunate if the potential of Social Media as tool for social change is never actualized. Thoughts?

No comments: